![]() ![]() This is how brewery pages get started either the brewery, or more frequently, a user, adds a beer from a brewery that has never been on Untappd before, and in the process, the brewery page is automatically created as the place in our database where all beers created by that brewery going forward will be housed. Beers can be input either by breweries themselves or by users attempting to check in a beer and finding it doesn’t yet exist in our system. The information from brewery pages forms Untappd’s beer database. The venue page is where you will interact with your customers at the Untappd user level and where you and they will find all of your menus and events. Notice that the brewery, New Anthem, is listed under both “Breweries” and under “Venues.” Clicking the listing under “Breweries” will take a user to the New Anthem brewery database page, and clicking either of their listings under “Venues” will take the user to the specific menu pages for each of their taproom locations. One will take users to your brewery (database) page, and one will take users to your verified venue page: Therefore, as a brewery who is also a verified venue, you will always see two listings on Untappd. Breweries are hosted on, where Untappd user accounts live and beers are checked in, and verified venue accounts live on, which pulls in the beer information from the database to power menus and other business tools. Verified venues provide retailers with tools to help them engage with their customers and build up their business’s profile in the community around them.īecause every brewery isn’t a venue, and every venue isn’t a brewery, venues and breweries are hosted on two separate platforms. These breweries therefore would not need a verified venue page as they only distribute beer to wholesalers or retailers who will then get it into their customers’ hands.īreweries that DO have a taproom onsite have the option to also become a verified venue on Untappd just as any other bar, restaurant, or bottle shop would. Many breweries are production only, or for some other reason do not have an on-site taproom open to the public. One is the listing for your brewery, and the other is the listing for your verified venue page.Ī brewery may or may not be a place where customers can come and enjoy beers on site. If you’re a brewery who has also become a verified venue, you’ll notice that you now have two pages on Untappd.
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